How to Make Money With Instagram

How to make money with Instagram? Are you looking to monetize your Instagram account? With over a billion active users, Instagram is one of the most popular social media platforms in the world, making it an ideal platform for businesses and individuals looking to make money online. In this article, we will explore some of the most effective ways to make money with Instagram.

Become an Influencer

One of the most popular ways to make money with Instagram is by becoming an influencer. Influencers are people who have built up a large following on Instagram and can use that following to promote products and services.

If you have a strong presence on Instagram and can build a loyal following, you can start working with brands to promote their products to your audience. Depending on your niche and following, you can earn anywhere from a few hundred dollars to tens of thousands of dollars per post.

Sell Products

Another way to make money with Instagram is by selling products. If you have a product or service that you want to sell, you can use Instagram to reach a large audience.

You can create posts and stories showcasing your product, and use Instagram’s shopping feature to allow users to purchase your product directly from your account.

You can also use Instagram to drive traffic to your website or online store, where users can purchase your products.

Affiliate Marketing

Affiliate marketing is another popular way to make money with Instagram. With affiliate marketing, you can promote products and services to your followers and earn a commission on any sales that result from your promotion.

To get started with affiliate marketing, you will need to find products or services that are relevant to your audience and that you can promote authentically. You can then use your Instagram account to promote those products to your followers.

Start an Instagram Shop

An Instagram Shop lets you integrate your e-commerce store with your Instagram profile. This is the only way you can promote your products directly to Instagram followers through your posts, Stories, the Explore tab, and the Shop tab on your profile.

Once, there were large amounts of friction for e-commerce store owners wanting to sell through Instagram, but not anymore. Instagram Shopping completely removes friction, letting customers easily check out products in the app and then head to your store at the click of a button.

Create E-commerce Store

By now it might sound like the only way to make money with Instagram is to sell out and work with other brands.

But creators of all kinds are in a good position to sell out with their own products: physical goods, services, or digital items that can be an extension of their brand, building a business with an audience at its center.

You need to invest some time upfront, but in today’s world, it is almost natural for creators to make the leap to entrepreneurship. That is becoming easier with the growing list of Instagram tools available to build an audience.

Sponsored Posts

Similar to becoming an influencer, you can also make money with Instagram through sponsored posts. Sponsored posts are posts that are paid for by a brand or company to promote their product or service.

If you have a strong following and engagement rate, you can reach out to brands and offer to create sponsored posts for them. Sponsored posts can range from a few hundred dollars to thousands of dollars per post, depending on your following and niche.

Offer Services

If you have a particular skill or expertise, you can use Instagram to offer your services to a wider audience. For example, if you are a photographer, you can use Instagram to showcase your portfolio and offer your services to potential clients.

Similarly, if you are a fitness trainer, you can use Instagram to showcase your workouts and offer personal training services to your followers.

Instagram Videos

Videos could be your answer. In recent years, Instagram has made steps toward simplifying its videos. For users, that means an end to IGTV ads and a move to Instagram videos.

Instagram videos merge feed videos and IGTV. Business profile users can access them via a tab on their account profiles, and you can upload videos in the usual way. The changes also mean video previews are 60 seconds long unless the video qualifies for ads, then the 15 second preview limit remains.

Eligible creators can then make money with Instagram through Instagram In-stream ads, which replace IGTV ads. There are a lot of ideas for creating Instagram videos. Some of them are:

  • Use videos on Instagram for marketing purposes to showcase your products or services. For instance, you could give a quick tour of your office or warehouse, demonstrate a product, or feature a customer testimonial.
  • Another way to make money with Instagram videos is by creating content for other brands. If you are a talented videographer or creator, why not consider creating engaging and original content for their social media platforms, including Instagram?

Monetize your Videos with Ads

Another way for entrepreneurs to make money on Instagram is through in-stream video ads. With these ads, brands can promote themselves within the videos you produce.

According to Instagram, How much you earn depends on the amount of views your video gets, or Monetizable Plays. You will get 55% of ad revenue generated from each view, paid monthly to your bank account.

Turn on In-stream Video Ads and start earning in three steps:

  • Go to Account Settings. Tap Creator, then In-Stream Video Ads.
  • Tap Get Started. Read and agree to the terms and conditions.
  • Click on Allow Monetization on your existing Instagram videos, then tap Continue to finish.

Sell Your Instagram Account

Finally, if you have built up a large following on Instagram but no longer have the time or interest to maintain your account, you can sell your account to someone else.

There is a growing market for Instagram accounts with large followings, and you can sell your account for a significant sum of money if you have built up a loyal following.


There are many ways to make money with Instagram. Whether you want to become an influencer, sell products, or offer services, Instagram offers a wealth of opportunities to monetize your account. By leveraging your followers and engagement, you can build a lucrative income stream and turn your Instagram account into a profitable business.


How can I make money on Instagram?

There are several ways to make money on Instagram, including sponsored posts, affiliate marketing, selling products or services, and becoming an influencer or brand ambassador. You can also make money through Instagram by selling your own digital or physical products, running contests, and providing paid shootouts.

How many followers do I need to start making money on Instagram?

While there is no set number of followers required to start making money on Instagram, having a substantial following will increase your chances of success. Most brands and businesses prefer to work with influencers who have at least 10,000 followers, but there are opportunities for smaller accounts as well.

How do I find brands to work with on Instagram?

One way to find brands to work with on Instagram is by reaching out to them directly through email or DMs. You can also join influencer marketing platforms that connect influencers with brands, or use hashtags related to your niche to attract the attention of brands looking for influencers.

How much should I charge for sponsored posts on Instagram?

The amount you can charge for sponsored posts on Instagram varies depending on factors such as your number of followers, engagement rate, and niche. As a general guideline, influencers can charge anywhere from $10 to $1,000 per sponsored post, with some top-tier influencers earning even more.

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